New York City based House Music DJ/Producer Gino Love planted strong roots in the industry in 1989 when he started introducing Deep House to the club scene and experimented with sound design and inventive production techniques which later became his signature. 'Urban Rumor' is an original and unique Deep House production which is likely to become an instant classic. Deep Bass line, processed analog synths and an incredible Percussion sequence make this an ultimate composition for the true House head. Beautiful spoken and sung vocals really polish off the emotions.