"IYAZ's songwriting style is timeless and universal," says J.R. Rotem, the in-demand songwriter and producer crafted most of the tracks on IYAZ's (whose real name is Keidran Jones) album, which will be released by Reprise Records. "IYAZ is a storyteller who paints visual scenarios that tug at the listener's heart-strings," says Rotem, who also discovered pop sensation Sean Kingston. In fact, it was Kingston who first stumbled across IYAZ's MySpace page in May 2008, liked what he heard, and recommended him to Rotem, who has also worked with 50 Cent, Britney Spears, and Rick Ross.