Founded by the highly explosive duo Joel Meyer and Daniel Meyer, the industrial-project "SAM" released their first output "Demo Lition" in 2004. Directly afterwards they got signed by ProNoize, one of the most popular labels for industrial music. In 2006 ProNoize released SAM's debut album "Synthetic Adrenaline Music", including the clubhit "24 Stunden", which promptly entered the German Alternative Charts (DAC) as well as several other German and international charts.